Brand/ Corporate Communications Manager

Key Result Areas (What) 

(List expected results that must be achieved o fulfil job purpose)

Supporting Activities (How)

(What are the key activities undertaken to achieve the desired end results?)

• Work with the Head, Communications (HC) in crafting and implementing Brand strategies/initiatives to achieve the vision, plans and objectives of the Church.
• Plug identified Brand Communications and PR gaps in the Church.
• Coordinate the implementation of agreed Brand Activation programs to enhance the reputation of the TEC brand and its sub brands.
• Create and service channels to showcase our timeless values, our impact and events and occurences we want the world to know. 
• Support the comms team with Classic/Evergreen TEC content to drive visibility.
• Focus on the good that TEC is doing i.e lives changed, socio- economic testimonies and propose channels oustside the usual through which they can be mined to build our reputation.
• Support the amplification of our impact entities - PEF, PLLI etc
• Work wth the Head of Comms to develop and drive Sustainability strategy- connect what we do to the SDGs and project that, creating avenues to do so 

• Work with HOC to evolve a PR strategy for TEC, her subsidiaries and the PG brand.
• Work on press and media relations with a view to forging meaningful relationships that align with the objectives of TEC.
• Pitch and secure relevant quarterly media features on local/regional/international platforms
• Work with team lead to develop and manage the annual PR communications/publicity budget.
• Implement said strategies to achieve defined objectives (Media pitches, release writing, events mgt, follow up on features etc) 
• Maintain the public relations function of TEC, establishing and maintaining active relationships with secular, denominational and interfaith media
• Crisis mgt: Put steps in place to avert incidences that can impact the TEC and Global Lead Pastors brand negatively and in the event that they happen, have a plan in place to address them.
• Create PR events/initiatives and key into existing events.
• Ensure brand alignment and compliance, in culture, in touchpoints and across board in expressions.
• Work with HR on TEC employer branding image.

• Ensure a wide understanding and awrenss of the brand standards.
• Enforce brand standards across touchpoints and flag defaults that will impact us across expressions, engaging with stakeholders to this end.
• Ensuring brand integrity in all areas. 

• Work with Head of Comms to produce and repurpose timeless on-brand content for distribution through our flagship information channels and platforms. 
• Manage the core TEC brand’s audio-visual assets and ensure they are on brand and up to date across platforms

( such as website, brochures, signages, theme songs).

• Project manage all corporate/brand  shoots/recordings/edits repurposing for different scenarios.

• Assist HOC in coordinating the execution of TEC’s brand strategy across all expressions, staff and other stakeholders through regular information and engagement. This may include content development, trainings and general administration.
• Develop internal communication strategies that keep the church community and staff informed and aligned with the Lead Pastors’ mission and vision.
• Provide counsel and editorial support for internal communication efforts, ensuring all messaging is clear, consistent, and aligned with the Lead Pastors’ voice.

• Develop and implement systems and procedures necessary for the smooth operation of the Brand Mgt function.
• Ensure proofing and quality assurance and overall adherence to TEC brand standards locally and globally.
• Providing detailed reports on activities, including return-on-investment analysis.
• Prepare relevant budget for projects as required by GHOC.

• Provide responsible leadership for all teams, especially volunteers within the Communications unit,  setting the example for an environment of creativity, innovation, collaboration and problem solving.
• Guide team members towards achievement of KPIs and periodically provide feedback to ensure enhanced performance. 
• Identify development needs of team members and ensure that these are fulfilled in a planned manner. 
• Drive engagement and motivation of team members
• Coordinate the production and submission of monthly team reports
• Spearhead publicity campaigns for key events, initiatives, or announcements from the Global Lead Pastors, ensuring high visibility and impactful media coverage.
• Attend high-profile events, conferences, and meetings with the Global Lead Pastors, providing in-house media support, managing press interactions, and overseeing post-event media follow-ups.
• Oversee the execution of media-driven events, including press tours, media luncheons, interviews, and feature stories, ensuring these efforts align with the overall PR strategy.

• Conduct market research to understand audience behavior, ministry and related landscape, and emerging trends.
• Monitor brand performance and brand perception metrics and make recommendations periodically.

• First degree from a reputable university with a minimum of 2:1 
• Post-Graduate degree in Communications, Journalism, International Relations/Public Affairs, Journalism or other related disciplines is advantageous
• Minimum of 7 years’ experience in Brand Mgt, Communications role

• Track record working on and directly responsible for Brand Strategy and Execution.
• Experience working with a high-performance cross functional team in a Brand marketing/communications/publicity in manager capacity.
• Experience working with and enforcing Brand Guidelines
• Experience working with multimedia, social media, web design, graphics and other communications/publicity management teams
• Experience working with a production team.
• Experience working with media (press) stakeholders.

• Proven writing and editing skills. Writing skills include copywriting, screen writing, editorial writing, writing press releases etc.
• Excellent command of (written and spoken) English
• Ability to convey complex ideas in a creative, clear, direct, and lively style.
• Strong diplomatic, interpersonal, and team skills
• Strong organizational and problem-solving skills
• An in-depth understanding and problem-solving approach to project management as it relates to complex, multifunctional project
• Knowledge and applied work experience in Brand building and mgt principles sufficient to execute, lead or advise others.
• Ability to prioritize, work well under pressure and capably handle/juggle multiple tasks within tight deadlines. 
• Demonstrates creative and critical thinking skills
• Strong relationship management, strategy development, project management, problem solving and change management skills.

• A dedicated Christian, positive attitude, self-starter, assertive,
  committed to excellence, and feels a calling to help fulfil the church’s mission
• Professional and positive approach, self-motivated, team player
• A highly committed and motivated individual
• Humility
• Willingness to go the extra mile